Guide for Generative Engine Optimisation (GEO) in 2025

Introduction

AI engines are reshaping how people search—and how brands win visibility. When users ask questions in ChatGPT, Claude, Gemini, or Perplexity, they don’t get ten blue links. They get synthesized answers. And if your brand isn't in that answer, you’ve lost the click before the user even sees you.

That’s where Generative Engine Optimisation (GEO) comes in.

In 2025, GEO is no longer experimental—it’s the frontline of digital visibility. This guide covers what’s working now to make AI systems mention your content, trust your authority, and cite your insights more often than your competitors.

Want to see where you stand today? Run a GEO audit at seo2llm.com

GEO Best Practices That Work in 2025

1. How to Write Content AI Wants to Use

AI models don’t scan for keywords — they look for answers they can trust and reuse. To get cited, your content must be clear, specific, and designed for machine summarization.

• Use precise, self-contained statements. Write like your paragraph might be lifted out of context and still make sense.
• Avoid fluff and filler. AIs skip over bloated text. Keep your main ideas close to the top of each section.
• Add exclusive facts. Proprietary data or firsthand insights force models to attribute you as the source.
• Link smartly. Cite sources inline the way a journalist would — this builds trust with LLMs scraping your site.

🛠️ seo2llm.com audits your top content and tells you what’s missing for AI visibility — from structure to citations.

2. Build Authority Where AI Looks for It

To get mentioned, you need to be part of the AI’s “mental model” of trusted entities. That means building presence in the places that matter — even if they don’t bring traffic.

• Establish a presence on knowledge bases. Wikipedia, Wikidata, and other open graphs are high-weight trust anchors.
• Get talked about on platforms LLMs read. That includes Reddit, StackOverflow, niche blogs, and third-party comparisons.
• Contribute, don’t just create. Be quoted in industry reports, comment on trends, and publish original frameworks others cite.

📢 Your goal isn’t traffic from those platforms. It’s recognition — because that’s what gets you into AI answers.

3. Technical Enhancements to Boost AI Crawlability

• Structured data: Use FAQ, Product, Organization schemas. AIO triggers are mostly schema-powered.
• Semantic HTML: Clean use of <header>, <section>, and <ul> improves how content is chunked for scrapers.
• Fast-loading HTML: Use SSR or ISR to serve answers directly in the initial page load.
• llms.txt and llm.txt: Publish curated links to AI-readable content. This helps models prioritize what to ingest.

🛠️ seo2llm.com checks your structured data and llms.txt implementation.

4. Get Retrieved: How to Be Picked by the AI

LLMs don’t crawl—they are connected to the index cache of search engine. Your content has to live in their memory and match their understanding of the topic. That means aligning with how models store and retrieve vectors, not just how humans search.

• Define concepts explicitly: Don’t assume the AI understands what your tool does. Spell it out with clear, standalone descriptions.
• Label sections clearly: Use headings that map to real-world intent, not vague terms like “Overview” or “How We Help.”
• Don’t hide your answers: Avoid burying key insights behind tabs, modals, or late-page sections. Make critical info easy to parse in raw HTML.
• Keep content fresh: LLMs may deprioritize outdated pages, especially in browsing mode. Update key pages regularly, even small tweaks.

🧭 seo2llm.com highlights which concepts your brand ranks for — and which ones it doesn’t. Fix gaps before your competitors do.

5. Track What the Models Are Really Saying

You don’t win GEO with guesswork. If you’re not actively tracking how AIs talk about your brand, you’re probably invisible.

Here’s what you need to monitor:

📈 seo2llm.com gives you real-time brand visibility scans across top LLMs — and shows how to boost performance where it’s weak.

GEO To-Do List for 2025

✅ Add schema to your websites

✅ Write a 50-word “elevator answer” for each core topic

✅ Publish a llms.txt file listing AI-priority content

✅ Get your brand listed on Wikipedia or Wikidata

✅ Monitor mentions monthly with seo2llm.com

✅ Publish at least 1 expert quote or data point per month

✅ Refresh evergreen pages every 90 days

✅ Use structured comparison pages (e.g. “SEO2LLM vs ToolX”)

✅ Seed mentions on Reddit, Quora, and LinkedIn

✅ Avoid JS-heavy answers buried in collapsibles or modals

Why seo2llm.com Exists

seo2llm.com is purpose-built for this new search paradigm. It answers questions like:

• “Do LLMs mention my brand?”
• “Which competitors are winning GEO?”
• “What content should I optimize next?”
• “Where do I have schema or visibility gaps?”

Instead of guessing, you get a full breakdown—plus an action plan for fixing what’s broken.

Final Thought: AI Mentions or Nothing

2025 is the year brands will either adapt to generative search—or get buried by it.

If you're not being mentioned by AI, you're not being seen. Period.

Start now. Audit your brand's generative visibility, close the gaps, and get ahead of competitors who are still chasing traffic from a dying SERP model.

Run your first GEO visibility check at seo2llm.com

Sources

1. Semrush GEO Benchmark Report (2025) – Citation likelihood by domain type and AI source overlap
2. HubSpot GEO Brief – April 2025 – Content and snippet format preferences for AI Overviews
3. Internal benchmark data – LLM citation frequency and brand visibility tracking